British presenter and DJ Ashley James has been announced as the new Tu ambassador, advocating the brand's womenswear, baby clothing, children's clothes and maternity ranges.

James, who's previously released clothing collections with the brand, unveiled the partnership on Instagram, posting 'I am beyond excited and proud to share that I am the new ambassador for Tu Clothing. Tu is a brand I have worn and loved throughout many stages of my life. I am incredibly proud of the work Tu and I have done together on supporting mums throughout their pregnancy and parenting journeys and I’m so excited to continue working together over the next year'.